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Power Couples: Satya Twena and Jeffrey Zurofsky

Emily Allen

Satya is CEO and creative director of Satya Twena Fine Millinery; Jefrey is CEO and co-founder of ‘wichcraft and Riverpark.

How did you two meet?

Satya Twena: I met Jeffrey in the summer of 2005. I had just graduated college and took an internship in Bryant Park, where Jeffrey had just opened ‘wichcraft kiosks. He came up to the office one day, and I just needed to meet him. I canceled my lunch with a guy I was seeing and waited for Jeffrey to get out of his meeting, then I introduced myself and, even though we only said a few words, my heart was stolen. I then called my mom and told her I’d just met the man I was going to marry. I got an email from Jeffrey later that day asking if it would be presumptuous to ask me out on a date.

What was your first date?

ST: Our first date lasted till 2 in the morning and he walked me around Gramercy Park, telling me the history, then walked me home. After that, we took turns planning dates all over town. It was super-magical, and even 11 years later it still is.

What are the keys to your success as a couple?

ST: Freedom. We see each other’s independence as a benefit, not a detriment, to our relationship. We provide the love and space for each other to be authentic, whatever that looks like, in all forms and shapes. 

Jeffrey Zurofsky: Our firm belief that like an accordion we are sometimes stretched apart and sometimes quite close together but that no matter what, we are always part of the same instrument making music together.

How do you balance your careers with your home life?

ST: We aren’t always in balance and I think that’s important to remember; sometimes we are out of balance (like Jeffrey’s accordion analogy) but we are moving towards the same things and when we are out of balance one of us puts their foot on the brakes (slowly) and we find ways to re-connect. 

JZ: We know and recognize when we have drifted too far apart from each other and we reconnect. We also are committed to ensuring that no one thing is more important or a bigger priority than each other. 

Tell us about upcoming projects that you’re excited about.

ST: I love how passionate Jeffrey is about food and doing good. Making the world a better place is at the core of his being. And I’m growing my business hat by hat, which I love. We’ve been together 11 years, married 9, and we are ready to start a family, which is a new role for us and we are actively talking about what kind of parents we want to be, what are the things we find important as parents, and what type of children we want to raise in this world. I think that’s one thing we are starting to get good at, talking about the things that are important.

JZ: Yes, we are actively planning a family as we speak. And, every year, I take on a physical challenge that includes an intellectual component: This year, I am planning on climbing Mt. Kilimanjaro. I’m also in the process of writing my first book.

By Alexandra Fairweather 

Photos courtesy of John Midgley