Athletes everywhere rejoice—the best new product in luxury athletics has arrived. Rove, a foam roller unlike any other, is the latest cure to sore muscles and deep tissue rescue. What sets this foam roller apart is its portable nature. The roller lays flat to travel with the busy schedules of athletes of all kinds, and easily rolls up into a traditional foam roller in the blink of an eye.
Rove was born out of a truly inspiring situation. Its co-founder Sam Jorgenson battled cancer in his twenties and found, thanks to his physical therapist Daniel Giordano’s suggestion, that foam rolling helped immensely in his post-surgery and remission recovery. As helpful as foam rolling was, the bulky nature of the foam rollers themselves were not. Having to leave expensive foam rollers behind across the country in order to condense his travel necessities, the idea of a traveling roller occurred to him. As any young New Yorker on-the-go knows, “portable” is one of the most enticing adjectives a product can possess. Between daily commutes and travel for work or play, portable athletic equipment is a necessity.
Because Rove is designed to aid a wide range of athletes, from runners to dancers to beginner-level yogis, everyone can enjoy its benefits. Additionally, beginning this month Rove fans can take weekly foam rolling classes from physical therapist and co-founder Daniel Giordano himself at the HUB community space in Lululemon’s Flatiron location. Happy rolling!
By Emily Allen
Photo courtesy of Rove