It was amazing to sit down with Lottie Terzi, the founder of the delicious cold brew coffee shops, Brooklyn Diamond Coffee. At the age of 21, Terzi opened her first store in Brooklyn in 2013 and she is excited to share that she just launched a new shop on 54th street right next to Soul Cycle. How did it all begin? "I just loved coffee," smiles Terzi. "But I was also very particular about my coffee and I would never settle. I'm very picky," laughs the gorgeous entrepreneur. So when she started making her own cold brew coffee at home, it quickly became a hit among friends. And word spread that she had something beyond your regular cup of joe. And that is certainly the case as it takes 18-20 hours to brew her yummy cold brew.
In the spring of 2013, she started to do door-to-door deliveries of cold brew coffee and by the summer, she was asked to open a summer pop up in South Street Seaport. The budding entrepreneur generously donated the summer’s proceeds to the victims of Hurricane Sandy and by the fall of 2013 bottled Brooklyn Diamond Cold Brew was available at local grocery stores and health food markets throughout the tri-state area. Next, Terzi decided to open her first location in Gravesend, Brooklyn. And she found that the stores are more than just coffee shops. As Terzi put it, “It has almost become a culture,” a community that is expanding with her new location in midtown as well as a popup shop during the summer at the Jersey Shore. In 2016, Terzi plans to open 2 more locations in NY as well as to expand her wholesale business of cold brew coffee.
What advice does she have for entrepreneurs? “Today you need hard work but it has to be strategic work and smart work,” reflects Terzi. “You need to constantly educate yourself. Always read. Read about CEOs and entrepreneurs. It’s very important to have role models.” And after seeing Terzi’s success, I’m sure she will become an incredible role model for others. So, if you are looking for a role model or an insanely delicious cup of cold brew, make sure to visit one of Brooklyn Diamond Coffee’s shops.
By Alexandra Fairweather