Initially inspired by the bright, classic styles seen at the Kentucky Derby, Lisi Lerch started her affordable women’s hat business in 2001, after working on Wall Street for several years. As her brand began to expand, Lerch was invited to participate in hundreds of different truck shows along the east coast and the south, where she offered her new wool winter hats in addition to her popular Derby hats. With the expansion of her business came a new interest in creating colorful, ornate jewelry, which later became the primary focus of her brand. Lisi Lerch currently provides a variety of different fashion pieces that align with her philosophy of affordable, high quality style, ranging from jewelry to apparel.
Among her most popular pieces are the Tassel and Ginger earrings, seen on well-known Instagram and Fashion Blogs such as Classy Girls Wear Pearls and Gal Meets Glam. One of her most popular necklaces, the Kelly, is composed of a brass chain and glass beads, and was recently released in a variety of different colors suitable for the warmer months.
By Sydney Hartzell
Photos Courtesy of Lisi Lerch